La majorité des entrepreneurs africains pour la réussite de leurs projets, passent par Facebook et ses plateformes filiales. C’est ce que veut démontrer le réseau social en lançant la série « Dreamers & Doers » sur Guardian TV. La série a pour mission de montrer l’impact de la plateforme sur les PME nigérianes et ghanéennes.
La série Dreamers & Doers qui est diffusée depuis le 11 novembre 2020 s’inscrit dans le cadre de la campagne #FBSuccessStory. La campagne met en exergue la manière dont les entrepreneurs en Afrique ont développé leurs activités en utilisant Facebook et ses filiales. La campagne met l’accent sur les PME du Nigeria et au Ghana.
Ainsi, sous forme d’une série spéciale « Dreamers & Doers » met en évidence six PME nigérianes et ghanéennes qui ont bénéficié des atouts de Facebook. Parmi tant d’autres, ces entrepreneurs ont connu une croissance en utilisant les plateformes et les offres de produits de la firme de Mark Zuckerberg. La série démontrera comment grâce au réseau social, ils ont pu surmonter les défis commerciaux, se connecter à leurs cibles et réussir sur leurs marchés.
Les six PME sélectionnées viennent du Nigéria et du Ghana. « Dreamers & Doers » parlera des Nigérians tels que Tricia Ikpowonba (@triciabiz), Samiah Oyekan-Ahmed (The Gift Source), Gina Ehikodi (geenafoodiesandspice) et Oluwatoyin Onigbanjo (@ Augustsecrets.ng). Au Ghana, Guardian TV mettra le projecteur sur Ameyaw Debrah et Christie Brown (@christiebrowngh).
Facebook veut démontrer par cette campagne à quel point, il est devenu un moteur clé de la croissance des entreprises ces dernières années. En effet, le réseau social est une niche pour les entrepreneurs qui deviennent assez fréquents sur ses plateformes.
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